The challenge
Create a limited edition gift pack that disrupts on shelf in a cluttered gifting category.

The solution
We created a functional pack that acts like a hipflask with a shoulder sling – convenient to take anywhere.
This was inspired by the iconic Salmon trademark that relates back to fly-fishing where a hipflasks is seen as
a necessity. The leather feel and sophisticated finishes enhanced the sense of the pack being a premium accessory that can be reused by consumers.

The result
A unique and functional hip accessory that can be re-purposed by consumers and tells a unique brand story.

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