SKYY VODKA - Campaign and Activation

UK based campaign line and activation.

When briefed to bring SKYY Vodka to key cities around the UK and later throughout Europe, we used luxury penthouses as a platform where consumers were invited to ‘Live the SKYY Life’ for themselves. PR and tactical advertising ensured that these became must attend events. The campaign also engaged key on-trade accounts in the premium experience, creating a highly successful promotion that increased both brand awareness and sales.
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