Simply Asia briefed us to run a promotion to entice customers into stores during the quieter winter months. We wanted to bring the brand’s personality to life by focusing on its key USPs. An authentic Thai chef in every store, the freshness of their Thai ingredients and the “food journey” that customers experience through the unique theatre kitchens.t
The ad takes the viewer on a journey, escaping with the Thai chef, to a magical floating market in Thailand, to gather the ingredients. The magic is then transported back to the store to create the perfect noodle dish. The sign off of the 2 for 1 noodles promotion is an enticing incentive for customers.
The campaign ran across multiple media executions resulting in a total reach of over 5 million and achieved a 24% increase in sales.