To link the gifts to the brand's strong music heritage we placed each gift on a stage environment with strong lighting to draw the eye to the gift.
The limited edition gift range included an embroidered flat cap, branded whiskey glass and a compact wallet. In keeping with the brand’s visual language, we created a logo lockup and custom linocut illustration of each gift item.
The gift packs generated great awareness and talk ability, which contributed towards an uplift in year on year sales.
