Jack Daniel’s – Centre Stage VAP Gifting

Gift Pack Range

To link the gifts to the brand's strong music heritage we placed each gift on a stage environment with strong lighting to draw the eye to the gift.    

The limited edition gift range included an embroidered flat cap, branded whiskey glass and a compact wallet. In keeping with the brand’s visual language, we created a logo lockup and custom linocut illustration of each gift item.

The gift packs generated great awareness and talk ability, which contributed towards an uplift in year on year sales.
Back to Top