Season two of the Come Dine With Me sponsorship looked to engage with the young, fame hungry Echo Falls drinkers. We launched the 'Have You Got The Sparkle?' campaign which promoted the new Echo Falls Spritz ready to drink range and saw one lucky winner becoming the face of the brand.
By launching a multi platform social media campaign which spoke directly to the youthful female audience we found our Spritz star. We then shot the new Come Dine With Me summer TVC with are new leading lady and supported this with PR and Social Media buzz.