When briefed to propose a media platform that would work across Constellation Europe’s core wine brands. We had the fitting idea of sponsoring Channel 4’s cult classic reality TV show ‘Come Dine With Me’, creating a series of distinctive sponsorship idents that differentiated the brands while retaining a thematic link to the show. These were refreshed several times
between 2009 and 2011. The three brands also received extensive through the line support whilst they aired. The results were impressive, 2010 sponsorship reached an estimated 40 million consumers and Echo Falls enjoyed a dramatic 34% growth rate.
Echo Falls - 'Bring a splash of character' TVC campaign
BRIEF: Showcase the wine varietals and give the brand some personality whilst keeping a strong thematic link to the show.
DELIVERY: A series of 10 different 5’ idents were created to highlight the tasting note or character of each wine varietal in the Echo Falls range. The outro links back to the intro with ‘Whatever you bring to the table, bring a splash of character. The strong call to action allows each wine to show its unique character through youthful animatics. The settings are relaxed dinner parties with a feminine feel, perfect for the UK summer.